中國(guó)農(nóng)村家電市場(chǎng)前景分析及預(yù)測(cè)
摘 要

根據(jù)國(guó)家統(tǒng)計(jì)部門公布的數(shù)據(jù)顯示，我國(guó)農(nóng)村地區(qū)家電的擁有率還相當(dāng)?shù)?，農(nóng)村市場(chǎng)和城市市場(chǎng)家電消費(fèi)的比例約為20：80。但隨著近幾年農(nóng)村經(jīng)濟(jì)的發(fā)展以及農(nóng)村地區(qū)基礎(chǔ)設(shè)施的日益完善，我國(guó)農(nóng)村家電市場(chǎng)正有轉(zhuǎn)暖的趨勢(shì)，農(nóng)村地區(qū)家電市場(chǎng)的潛力已有所釋放。但與此同時(shí)，一系列的問(wèn)題也隨之而來(lái)，因?yàn)橄鄬?duì)于城市家電市場(chǎng)而言，農(nóng)村家電市場(chǎng)有其自身的特點(diǎn)，弄清農(nóng)村家電市場(chǎng)的特點(diǎn)以及針對(duì)其特點(diǎn)制定方案是成功開拓農(nóng)村市場(chǎng)的關(guān)鍵所在。文章從定性的角度分析了農(nóng)村家電市場(chǎng)的巨大潛力，并應(yīng)用了增長(zhǎng)曲線對(duì)其需求量進(jìn)行了定量預(yù)測(cè)。在此基礎(chǔ)上制定了成功并開拓農(nóng)村家電市場(chǎng)的有效措施。

關(guān)鍵字：農(nóng)村家電市場(chǎng)，農(nóng)村市場(chǎng)，農(nóng)村居民










ABSTRACT


According to data that the national statistical department announced, the possession rate of the appliances of village area of our country is still quite low, the proportions of appliances consumption of village market and urban market are about 20:80. But the village economy had development and the infrastructure of village area are increasingly perfect in recent years, the appliances market of village of our country is having the warm trend ,the potentiality of the appliances market of village area has already been released to some extent. But meanwhile, some problems are following because of the village appliance market has characteristics of itself that different from the city appliance market, the key of opening up village appliance market successfully is know its characteristics and make scheme that contrapose its characteristics .The article has analysed the enormous potentiality of the village appliance market in term of determining the nature, have used the growth curve to carry on the ration to predict to its demand. Have made the successful valid measure of opening up the village appliance market on this basis.

KEY WORDS:Village appliance market, Village market,Village residents







目錄

前言………………………………………………………………………………………1
一、我國(guó)農(nóng)村家電市場(chǎng)的發(fā)展及存在的問(wèn)題…………………………………………2
（一）制約農(nóng)村家電市場(chǎng)發(fā)展的重要因素……………………………………………2
（二）農(nóng)村與城市家電消費(fèi)的比較……………………………………………………4
二、 我國(guó)農(nóng)村家電市場(chǎng)的前景分析……………………………………………………5
（一）我國(guó)農(nóng)村家電市場(chǎng)潛力巨大……………………………………………………6
（二）對(duì)我國(guó)農(nóng)村地區(qū)家電市場(chǎng)需求量的預(yù)測(cè)………………………………………9
三、成功開拓農(nóng)村市場(chǎng)的關(guān)鍵…………………………………………………………12
（一）細(xì)分農(nóng)村市場(chǎng)……………………………………………………………………13
（二）要改變營(yíng)銷策略…………………………………………………………………14
（三）售后服務(wù)應(yīng)力求完美……………………………………………………………16
（四）產(chǎn)品要適應(yīng)農(nóng)民的需求…………………………………………………………17
致謝………………………………………………………………………………………19
參考文獻(xiàn)…………………………………………………………………………………20