中國農(nóng)村家電市場前景分析及預(yù)測
摘 要

根據(jù)國家統(tǒng)計(jì)部門公布的數(shù)據(jù)顯示，我國農(nóng)村地區(qū)家電的擁有率還相當(dāng)?shù)?，農(nóng)村市場和城市市場家電消費(fèi)的比例約為20：80。但隨著近幾年農(nóng)村經(jīng)濟(jì)的發(fā)展以及農(nóng)村地區(qū)基礎(chǔ)設(shè)施的日益完善，我國農(nóng)村家電市場正有轉(zhuǎn)暖的趨勢，農(nóng)村地區(qū)家電市場的潛力已有所釋放。但與此同時(shí)，一系列的問題也隨之而來，因?yàn)橄鄬τ诔鞘屑译娛袌龆?，農(nóng)村家電市場有其自身的特點(diǎn)，弄清農(nóng)村家電市場的特點(diǎn)以及針對其特點(diǎn)制定方案是成功開拓農(nóng)村市場的關(guān)鍵所在。文章從定性的角度分析了農(nóng)村家電市場的巨大潛力，并應(yīng)用了增長曲線對其需求量進(jìn)行了定量預(yù)測。在此基礎(chǔ)上制定了成功并開拓農(nóng)村家電市場的有效措施。

關(guān)鍵字：農(nóng)村家電市場，農(nóng)村市場，農(nóng)村居民










ABSTRACT


According to data that the national statistical department announced, the possession rate of the appliances of village area of our country is still quite low, the proportions of appliances consumption of village market and urban market are about 20:80. But the village economy had development and the infrastructure of village area are increasingly perfect in recent years, the appliances market of village of our country is having the warm trend ,the potentiality of the appliances market of village area has already been released to some extent. But meanwhile, some problems are following because of the village appliance market has characteristics of itself that different from the city appliance market, the key of opening up village appliance market successfully is know its characteristics and make scheme that contrapose its characteristics .The article has analysed the enormous potentiality of the village appliance market in term of determining the nature, have used the growth curve to carry on the ration to predict to its demand. Have made the successful valid measure of opening up the village appliance market on this basis.

KEY WORDS:Village appliance market, Village market,Village residents







目錄

前言………………………………………………………………………………………1
一、我國農(nóng)村家電市場的發(fā)展及存在的問題…………………………………………2
（一）制約農(nóng)村家電市場發(fā)展的重要因素……………………………………………2
（二）農(nóng)村與城市家電消費(fèi)的比較……………………………………………………4
二、 我國農(nóng)村家電市場的前景分析……………………………………………………5
（一）我國農(nóng)村家電市場潛力巨大……………………………………………………6
（二）對我國農(nóng)村地區(qū)家電市場需求量的預(yù)測………………………………………9
三、成功開拓農(nóng)村市場的關(guān)鍵…………………………………………………………12
（一）細(xì)分農(nóng)村市場……………………………………………………………………13
（二）要改變營銷策略…………………………………………………………………14
（三）售后服務(wù)應(yīng)力求完美……………………………………………………………16
（四）產(chǎn)品要適應(yīng)農(nóng)民的需求…………………………………………………………17
致謝………………………………………………………………………………………19
參考文獻(xiàn)…………………………………………………………………………………20