試論新時期企業(yè)文化的建設和探索
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[摘要] 世界上的許多著名企業(yè)，他們長盛不衰的共同原因主要有三個，即優(yōu)質(zhì)的產(chǎn)品、精明的銷售和深厚的文化底蘊。而且優(yōu)質(zhì)的產(chǎn)品、精明的服務往往產(chǎn)生于深厚的文化底蘊。本文試圖通過對“企業(yè)文化的認識、企業(yè)文化和新經(jīng)濟的關系及企業(yè)文化的影響”這幾個方面的詳細論述，闡明了“在知識經(jīng)濟條件下，企業(yè)成敗的關鍵在于擁有某種技術，而不是傳統(tǒng)經(jīng)濟條件下由資本規(guī)模和數(shù)量決定企業(yè)的競爭力；在新經(jīng)濟運行中，只有不斷進行技術創(chuàng)新，才能在競爭中處于有利地位；在市場競爭中企業(yè)文化是企業(yè)立于不敗之地的成功之魂”等論點。并進一步提出在新經(jīng)濟時代，企業(yè)文化在建設和探索過程中應注意的一些情況。

[abstract] In the world, the mainly common causes that many famous enterprises keep dynamic for a long time come from their high-quality products, excellent marketing and profound corporate culture. Moreover, high-quality products and excellent marketing can often be derived from profound corporate culture. In this dissertation, by discussing enterprise culture, the relationship of corporate culture and neo-economy, the influence of enterprise culture, I’d like to set forth these arguments: 1, in knowledge economy era, the key factor upon which a enterprise’s success or failure depends is not competition capability derived from conventional capital scale and amount, but holding some technique; 2, in neo-economy era, you can just acquire competition predominance by constant technique innovation; 3, corporate culture is the source that a enterprise keeps success in market competition; etc. At last, I more put forth some situations that we should pay attention to during constructing and researching corporate culture in neo-economy era.

試論新時期企業(yè)文化的建設和探索

隨著我國改革開放的深入，知識經(jīng)濟的興起和新經(jīng)濟時代的來臨，企業(yè)文化這門新興的管理科學，在企業(yè)管理中變得越來越重要。今天，任何一家現(xiàn)代企業(yè)都很清楚地認識：要想在激烈的競爭中占有一席之地、取得長遠的發(fā)展優(yōu)勢，就必須建立并完善適合自身發(fā)展的企業(yè)文化。

參考文獻
知識經(jīng)濟與企業(yè)文化創(chuàng)新
劉光輝
知識經(jīng)濟時代企業(yè)文化的構建

(揚州大學商學院)張春華
現(xiàn)代企業(yè)文化與現(xiàn)代企業(yè)管理
李愛國