我國電子商務(wù)外貿(mào)平臺的建設(shè)與發(fā)展
正文1.2萬字 19頁


摘 要
隨著全球經(jīng)濟一體化進程的加快和國際互聯(lián)網(wǎng)的不斷拓展，電子商務(wù)活動在各國興起并蓬勃發(fā)展，為國際貿(mào)易帶來了新的發(fā)展機遇。電子商務(wù)平臺的建設(shè)直接影響著我國企業(yè)網(wǎng)絡(luò)貿(mào)易的開展，影響著我國企業(yè)在未來國際貿(mào)易中的競爭力。然而，國內(nèi)的網(wǎng)絡(luò)貿(mào)易站點大多集中在內(nèi)貿(mào)，且電子商務(wù)平臺商業(yè)模式較為單一，以綜合類信息服務(wù)為主，主流B2B平臺占據(jù)了主要市場份額，而中小外貿(mào)企業(yè)開拓海外市場又過分依賴主流B2B平臺這一渠道，忽視企業(yè)自身網(wǎng)站建設(shè)，缺乏品牌營銷意識。我國的電子商務(wù)還處于起步階段，在外部應(yīng)用環(huán)境上還存在較多問題，相比國外還存在較大差距，尤其在外貿(mào)領(lǐng)域還亟待大力開拓，因而，研究我國電子商務(wù)外貿(mào)平臺的建設(shè)具有重大現(xiàn)實意義。在此背景下，本文研究我國電子商務(wù)外貿(mào)平臺的建設(shè)，從外貿(mào)電子商務(wù)的具體應(yīng)用這一角度出發(fā)，先淺析我國電子商務(wù)發(fā)展的外部環(huán)境，繼而分析外貿(mào)企業(yè)利用電子商務(wù)開拓國際市場的主要渠道，在此基礎(chǔ)上深入探究首要渠道—專業(yè)電子商務(wù)平臺的建設(shè)情況，以及重要渠道—企業(yè)營銷型網(wǎng)站的建設(shè)情況，發(fā)現(xiàn)其中存在的問題并提出相關(guān)發(fā)展對策。最后展望我國外貿(mào)電子商務(wù)的發(fā)展趨勢。

關(guān)鍵詞：電子商務(wù)平臺，B2B，企業(yè)營銷型網(wǎng)站，建設(shè)情況，發(fā)展趨勢

The construction and development of E-commerce platform in Chinese foreign trade

Abstract
With the acceleration of global economic integration and the continuous expansion of the Internet, e-commerce activities flourish in the country and brought new opportunities for development in international trade . E-commerce Platform has direct impact on our corporate network to carry out trade and business in the future international trade competitiveness. However, the domestic online trading site, mostly concentrated in the domestic trade, and e-commerce platform business model is more a single, integrated class-based information services, B2B platform for mainstream market take a major share, while small and medium enterprises to expand overseas markets, foreign trade with too much reliance on the mainstream B2B platform for the channel, ignoring its own Web site-building enterprises and brand marketing. Our e-commerce still in its infancy, the external application environment also has more problems there than abroad, a wide gap, especially in the field of foreign trade is also urgent need to vigorously develop, therefore, study the construction of China's e-commerce trade platform is of great practical significance. In this context, this study of e-business trade platform for building e-commerce from a foreign perspective of the specific application of this first e-commerce development of China's external environment, followed by analysis of foreign trade enterprises to explore international market, the major e-commerce channels, in-depth inquiry on this basis the primary channels - the construction of professional e-commerce platform, as well as an important channel - Enterprise Marketing construction site and found the problems and propose the development of countermeasures. Finally, describe the future development trend of China's foreign trade of electronic commerce.

Key words: E-commerce platform, B2B, business marketing websites, the construction, development trends



目 錄
摘要．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．Ⅰ
Abstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．Ⅱ
一、緒論 1
二、外貿(mào)電子商務(wù)的具體應(yīng)用 2
（一）電子商務(wù)概述 2
（二）我國電子商務(wù)發(fā)展環(huán)境分析 2
（三）外貿(mào)企業(yè)利用電子商務(wù)開拓國外市場的主要渠道 4
三、專業(yè)電子商務(wù)平臺建設(shè) 6
（一）國內(nèi)外主流外貿(mào)電子商務(wù)平臺對比分析 6
（二）其他外貿(mào)電子商務(wù)平臺簡介 7
（三）主流專業(yè)外貿(mào)平臺建設(shè)存在的問題分析 8
（四）相關(guān)對策分析 9
四、企業(yè)營銷型網(wǎng)站建設(shè) 11
（一）外貿(mào)企業(yè)網(wǎng)站建設(shè)存在的主要問題 11
（二）營銷型平臺建設(shè) 11
五、我國外貿(mào)電子商務(wù)發(fā)展趨勢 15
（一）整合營銷，各平臺呈融合化趨勢 15
（二）企業(yè)電子商務(wù)應(yīng)用呈現(xiàn)產(chǎn)業(yè)鏈與供應(yīng)鏈全流程化趨勢 15
（三）市場向多元化格局發(fā)展 15
（四）外貿(mào)電子商務(wù)的安全、誠信與立法等問題逐步完善 15
（五）第三方電子支付行業(yè)與電子商務(wù)平臺應(yīng)用加速 15
（六）線上電子商務(wù)平臺與線下實體平臺呈融合化趨勢 16
（七）區(qū)域化成電子商務(wù)未來發(fā)展的一大趨勢 16
結(jié) 論 17
參考文獻 18
謝 辭 19



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