論修辭在英語廣告中的應用.doc
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論修辭在英語廣告中的應用,on the use of rhetoric in english advertisement contentsabstractikey wordsi摘要ii關鍵詞iiintroduction1i.advertisement2a. the definition of advertisement2...
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論修辭在英語廣告中的應用
On the Use of Rhetoric in English Advertisement
Contents
Abstract I
Key Words I
摘要 II
關鍵詞 II
Introduction 1
I. Advertisement 2
A. The Definition of Advertisement 2
B. The Function of Advertisement 2
II. Rhetoric 3
A. The Definition of Rhetoric 3
B. The Function of Rhetoric 3
III. An Analysis of Rhetoric in English Advertisement 4
A. Simile 4
B. Metaphor 5
C. Pun 6
D. Personification 8
E. Parallelism 10
F. Rhyme 10
Conclusion 14
Acknowledgements 15
Bibliography 16
Abstract
Advertisement is a popular cultural phenomenon in people’s daily life. It not only provides the information about products and stimulates the purchasing power, but also enriches people’s ideological life.
Rhetoric is one kind of important expressive device in language. It refers to interpreting abstract and complex ideas or processes through simple and concrete methods. Since rhetoric is full of imagination, it can promote the transmission and communication of emotions and ideas.
Rhetoric exists in writings with various styles, especially, in advertisements. Rhetoric plays a very important role in English ......
Bibliography
[1] Aristotle. Rhetoric. translated by W. Rhys Roberts (New York: Modern Library,)
1954.
[2] Beidler, Peter G. Writing Mattes. Chengdu: Sichuang University Press, 2003.
[3] George Watson. Writing A Thesis. Chengdu: Sichuang University Press, 2003.
[4] Thomas C. O’Guninn. Advertising. Jinlin: Jinlin Univertsity press, 1998.
[5] 陳赤兒. 英文廣告中的修辭[J]. [6] 陳淑華. 英語修辭與翻譯[M]. 北京：北京郵電出版社，1990.
[7] 方夢之，毛忠明. 英漢-漢英應用翻譯教程 第三版[M]. 上海：上海外語教育出版社，2002.
[8] 馮翠華. 英語修辭大全[M]. 上海：外語教學與研究出版社，1995
[9] 胡曙中. 現(xiàn)代英語修辭學[M]. 上海：上海外語教育出版社，2004.
[10] 胡壯麟. 語言學概論[M]. 北京：北京出版社，2001年.
[11] 劉秀玉. 新編簡明英語廣告寫作手冊[M]. 北京：知識出版社，2002.
[12] 孫曉麗. 廣告英語與實例][M]. 北京：中國廣播電視出版社，1995.
[13] 孫毅娟. 英文廣告語中修辭手法的學習與研究[J].
字數(shù)：27962
On the Use of Rhetoric in English Advertisement
Contents
Abstract I
Key Words I
摘要 II
關鍵詞 II
Introduction 1
I. Advertisement 2
A. The Definition of Advertisement 2
B. The Function of Advertisement 2
II. Rhetoric 3
A. The Definition of Rhetoric 3
B. The Function of Rhetoric 3
III. An Analysis of Rhetoric in English Advertisement 4
A. Simile 4
B. Metaphor 5
C. Pun 6
D. Personification 8
E. Parallelism 10
F. Rhyme 10
Conclusion 14
Acknowledgements 15
Bibliography 16
Abstract
Advertisement is a popular cultural phenomenon in people’s daily life. It not only provides the information about products and stimulates the purchasing power, but also enriches people’s ideological life.
Rhetoric is one kind of important expressive device in language. It refers to interpreting abstract and complex ideas or processes through simple and concrete methods. Since rhetoric is full of imagination, it can promote the transmission and communication of emotions and ideas.
Rhetoric exists in writings with various styles, especially, in advertisements. Rhetoric plays a very important role in English ......
Bibliography
[1] Aristotle. Rhetoric. translated by W. Rhys Roberts (New York: Modern Library,)
1954.
[2] Beidler, Peter G. Writing Mattes. Chengdu: Sichuang University Press, 2003.
[3] George Watson. Writing A Thesis. Chengdu: Sichuang University Press, 2003.
[4] Thomas C. O’Guninn. Advertising. Jinlin: Jinlin Univertsity press, 1998.
[5] 陳赤兒. 英文廣告中的修辭[J]. [6] 陳淑華. 英語修辭與翻譯[M]. 北京：北京郵電出版社，1990.
[7] 方夢之，毛忠明. 英漢-漢英應用翻譯教程 第三版[M]. 上海：上海外語教育出版社，2002.
[8] 馮翠華. 英語修辭大全[M]. 上海：外語教學與研究出版社，1995
[9] 胡曙中. 現(xiàn)代英語修辭學[M]. 上海：上海外語教育出版社，2004.
[10] 胡壯麟. 語言學概論[M]. 北京：北京出版社，2001年.
[11] 劉秀玉. 新編簡明英語廣告寫作手冊[M]. 北京：知識出版社，2002.
[12] 孫曉麗. 廣告英語與實例][M]. 北京：中國廣播電視出版社，1995.
[13] 孫毅娟. 英文廣告語中修辭手法的學習與研究[J].
字數(shù)：27962
